Guille has been directing commercials for more than 12 years.

He started his career in advertising as a Broadcast Agency Producer at Publicis, Uruguay. Later on, he switched careers and began editing TV commercials.

A year later he tried his hand at directing and quickly became one of the most sought after directors in Uruguayan advertising.

Guille has a very strong visual style combined with a masterful direction of actors. He handles with ease a wide variety of genres from humor to emotionally driven spots but he’s best known for his talent for drawing naturalistic performances from the actors.

He has been selected 3 times as Uruguay’s Best Commercial Director and his spots have been honored in different Advertising Award Shows like Cannes, FIAP, Ojo de Iberoamerica, etc.

In 2007 he started an international career teaming up with different agencies and clients from all over the Americas.  He has also directed TV shows, documentaries, music videos and short films.